Monday, November 22, 2010
Friday, November 19, 2010
Lesotho Minister of Natural Resources congratulates the Royale Highlands Trout project
Royale Highlands Trout has reached a milestone in production. The Lesotho Minister of Natural Resources, the Honourable Minister Moleleki, paid a visit to Three Streams Smokehouse in Franschhoek to acknowledge the successful launch of the Royale Highlands trout brand, proudly grown in the Lesotho Highlands. He was especially impressed with the relationship Three Streams has forged with the top end retailer Woolworths to carry the wide range of trout product from Lesotho.
Thursday, November 18, 2010
Justin Bonello on Royale Highlands Trout
COOKED with Justin Bonello has made a stunning program on Royale Highlands Trout which will be shown on BBC L (Channel 180 - DSTV) on Friday 19/11/10 at 20h30. Find Justin's blog here: cookedinafrica.com
Three Streams smokehouse – commissioning of re-built smoking plant this week-end!
After a devastating fire last year on the 8th December, TSSH has re-built their smoking plant to new and exacting standards. It will be opened for operation this coming week-end. The company employs the most permanent staff in Franschhoek. Despite the set- back of the fire, TSS has continued to invest in people and technology. Gregory Stubbs, the CEO, believes that although the times are tough, it is the companies that continue to innovate and invest in human resource and technology that prosper. With limited capacity the company continued to grow during the past year.
“We are particularly proud to be playing an important part in the local community; over 500 meals are served weekly at two soup kitchens due to our activities, and we have played a pivotal role in the entire value chain creating many work place positions” says CEO Gregory Stubbs.
Over the past year the company continued to supply top end retailer Woolworths with quality salmon and trout product and was a proud supply to Bidvest supplying the Sky boxes during the Fifa World Cup Soccer.
Friday, November 5, 2010
Lesotho Product hits Gold!
Royale Highlands Trout Farm on the Katse Dam in Lesotho has reached 300 tones of farmed trout per annum which firmly establishes it as a sustainable and successful aquaculture operation. The brand has been supplied nationally to Woolworths, the premium retailer in Southern Africa and has fast accelerated into being their most successful fish line in the deli section; a first for Lesotho and something the company’s founding directors are extremely proud of.
Greg Stubbs, the father of aquaculture in Africa credits this to the integrity and dedication that Royale Highlands Trout has demonstrated in managing the cold chain and traceability of their providence products. Low stocking densities, perfect water, quality food and dedicated local staff has contributed to a fish that is identical to wild trout in taste with all the recognized health benefits of omega-3 fatty acids. Greg realizes that; “Knowing the journey your food travels, is a growing appreciation amongst the discerning consumer and is critical for both Woolworths and Royale Highlands Trout”.
Fellow director, Stephen Phakisi believes the farm’s success will spark major development for the region. “It was a dream come true to introduce aquaculture into Lesotho; we are now focusing on the establishment of upstream & downstream industries that have not been present in our country before.”
A corner-stone of Royale Highlands Trout’s ethos is to directly contribute to the community that share the water’s of Katse Dam. Ha Lejone Village Chief, Mamphole Molapo believes the farm has added enormous value to their community. “Going forward, we hope that the Katse Fish Farm will be able to expand and employ more people. As the chief of the village, this would be a great achievement.”
The role-players in Royale Highlands Trout have many years of experience working in Lesotho and have been responsible in attracting over 200 million rand into the kingdom. They are committed to further invest in the people and infrastructure of Lesotho.
Royale Highlands Trout is part of an international movement to supply farmed fish into the world’s fastest growing segment of food production. The farm represents one of the most efficient and sustainable farming practices on the planet; as trout are able to convert 1kg of food into almost 1kg of protein, something no land based farmed animal is capable of.
Royale Highlands Trout is preparing to develop an off-site hatchery and a processing plant in Maseru which will require a further 120 full time employees and will continue to develop local skills. The company intends to establish a tradition of aquaculture that could represent significant benefits for the mountain kingdom.
“Royale Highlands Trout’s vision is to utilize modern aquaculture in order to preserve the oceans diminishing resources. By practicing international best-practice and responsible farm management, we can reach the world’s future demands of fresh seafood”.
Monday, November 1, 2010
Royale Highlands Trout
Delicious and Healthy - Royale Highlands Trout (also known as "Lesotho Trout") is grown in the cold clear waters of the Lesotho Highlands. Pollution free water and environmentally sound farming methods ensure a product of the highest standards. Trout from this region is melt-in-the-mouth tender because of the remarkably high water quality and sustainable farming methods.
In the pristine waters of the Katse Lake in the Highlands of Lesotho, our magical project was born in 2006. After due diligence and careful environmental impact assessment was concluded, the modern trout farming operation was started with passion and involvement of skilled aqua- culturists, investors and the local Ha Lejone village members.
Franschhoek Trout
The famous Franschhoek Stream springs mystically from the foothills of the Franschhoek Mountains, home to the Three Streams Farm, the famous Three Streams Smokehouse and the Three Streams Salmon & Trout farming operations.
Situated in the world renowned Franschhoek Valley, the food capital of South Africa, visitors are offered stunning views of the mountains, beautiful winelands and the endemic fynbos, the richest floral kingdom in the world. The sparkling stream waters of the Berg River flow into the Berg River Lake, offering spectacular views of mountains and water.
This is the home of the famous Franschhoek Trout (also known as "rainbow trout" or "African salmon trout") as well as breeding waters for the Royale Highlands Trout, also known as "Lesotho Trout".
Judy Sendzul
(BA, University of Stellenbosch), chef, restaurateur, retail food product developer and marketer. An international cordon bleu trained at Silwood kitchen in Rondebosch, Cape Town, Judy has worked as a chef in Cape Town's top restaurants, including her own Chancellors in Long Street, along with her sister Glenda Philp. She spent nine years in food retail, developing new products for Woolworths and heading up new product development before spending two years in London, gaining experience in the restaurant industry and in research, product development and marketing. She established the famous fish restaurant, the SalmonBar, Franschhoek, with Gregory Stubbs two years ago and has worked as a consultant to Three Streams and various retail food suppliers on strategic development and marketing.
Gregory Stubbs
(MSc Aquaculture, Sterling, UK), established Three Streams Smokehouse on the family farm in Franschhoek in 1984. Today he is CEO of Three Streams Smokehouse and Trout Hatchery in Franschhoek, which processes tons of trout and imported salmon a year, and supplies Woolworths and many of South Africa's top restaurants with fresh, smoked and cured salmon and trout products. Gregory is also a founder and shareholder in Katse fish farms which is the home of Royale Highlands Trout - the first provenance brand created by OMEGA WORKS in the South African retail and food service market.
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